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Aashi Khaitan

Aashi Khaitan is a dynamic individual with a wealth of experience spanning over 3+ years. With a keen eye for detail and a passion for storytelling, she has carved out a niche as an independent writer, covering a diverse range of topics including beauty, travel, weddings, luxury, and lifestyle. Her writing style is characterised by her investigative approach, delving deep into the culture and uncovering the stories that shape our world.


In addition to her writing pursuits, Aashi is also actively involved in creating brand narratives for businesses and providing consultation on communication strategy. She co-founded Pink Whale Studio, a boutique design and branding company based in Mumbai, which she launched in April 2022. In her role at Pink Whale Studio, Aashi is responsible for steering brand strategy and providing creative direction.


Aashi's journey began with a Strategic Design major from ISDI, Mumbai. She further honed her skills by running Pink Whale Studio for two years before starting her freelance career. As a multi-hyphenate talent, Aashi also creates travel content on Instagram and YouTube alongside her husband, Vedant, under the name, Roll Me A Ticket.

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